Kinetic Solutions is a software provider for events management and student accommodation professionals based in the UK. They offer solutions for three different markets - academic venues, conference venues and venues with a special touch.
They decided that it was time create a different solution for each. I created the whole new identity for each of the solutions (logo, visuals and naming), and proposed an update for the company logo that unified the 3 solutions with their 3 colours.
A presentation for the company was made and a brand book with the guidelines for the new company image.
Old logo
New logo assigning a color for each of the solutions
